You have undoubtedly heard the phrase, ‘you get what you pay for’. It is a truism in many industries. Not in the health and beauty industry, though. When it comes to skincare products labeled as all-natural or organic, price is not always indicative of quality. You really have to pay attention to what you are buying.
For example, it is entirely possible to label a facial recovery oil as a natural product when, in reality, the total volume of natural ingredients is less than 10%. There are companies that use just one natural ingredient and have no problem marketing their products as being natural. That is because the FDA has not established any standards for using the word ‘natural’ as a descriptive term.
There are some regulations in place governing the use of ‘organic’ as a descriptive term. However, the regulations are rather ambiguous. A skincare product being marketed as organic may not be what you think it is. Your definition of organic may be different from that of the company that made the product.
The Problem of High Prices
Understanding the reality behind the terms ‘natural’ and ‘organic’ inevitably leads to the problem of high prices. You are going to pay premium price for most skincare products marketed as either natural or organic. That’s just reality. But a high retail price does not necessarily mean the product in question is a high-quality product, let alone one worth purchasing.
Remember that in a market-driven economy, pricing is established and maintained through the simple law of supply and demand. If enough people want a product and the supply of that product is limited, the price will be higher. Put a product that nobody wants on the shelf and you have to offer it at rock-bottom prices in order to sell it.
While it is true that some premium skincare products actually cost more to produce, the single biggest factor driving prices up is consumer demand. Let’s face it, both natural and organic are hot trends right now. Skincare companies can charge premium prices because consumers are willing to pay them in order to get what they perceive as being cleaner, healthier, and more environmentally friendly products.
The Ingredient List Is Gold
So, how can you tell if a product is worthy of its premium pricing? According to Poethique, a boutique skincare company with a focus on being all-natural, the key is a product’s ingredient list. In fact, the ingredients list is gold if you know how to use it. Take Poethique’s facial recovery oil as an example.
If you were to look at the product page on the Poethique website, you would see a full ingredient list naming every ingredient used in the product. You would also see that some ingredients are listed as plant-derived while others are described as being a bioactive complex. You can research every single one of those ingredients for yourself.
By the same token, you could look at a competing facial recovery oil product from another company that simply claims to be all-natural. Where you can verify all Poethique’s ingredients, the competing company might list a dozen or so synthetic ingredients followed by just one or two natural ingredients at the end of the list. Such a product could hardly be construed as being all-natural.
Here’s the deal: you do not always get what you pay for when you’re purchasing skincare products. If you are going to pay premium price, you might just as well make the effort to guarantee that the price you are paying is actually worth it. That’s just common sense.